Manu Amici members are active in research beyond the operating room — including studies on practice management and patient experience. Below are highlights from some of that work.
Hand Surgeons Value a Positive Online Reputation — But Lack Implementation
Dr. Orrin Franko · SurgiSurvey · 2021
A survey of American Society for Surgery of the Hand (ASSH) members — 946 of 2,614 responded, a 36% response rate — found that 74% of hand surgeons consider a positive online reputation valuable to their practice. Despite that, most have little to show for it: the average surgeon had 18.2 reviews (median of just 4), and only 3% had more than 100. Private-practice surgeons averaged more than three times as many reviews as their employed, academic, or government counterparts (24.5 vs. 7.4). The takeaway: surgeons see the value of a strong online reputation, but few are actively building one.
Acquiring Online Reviews: Active vs. Passive Requests
Dr. Orrin Franko · SurgiSurvey · 2019
This study compared three ways of asking patients for online reviews: no request at all, a passive automated email, and an active request — a brief verbal ask paired with a physical review card. The active approach converted 10.9% of patients into reviewers, compared with 1.8% for passive emails and 1.3% with no request — roughly 8 times more effective than doing nothing, and 6 times more effective than an automated email alone. The lesson for practices: a short, direct, in-person ask outperforms automation by a wide margin.
More research from our members coming soon.